AI Safety Incident Crisis Communication Template

Draft stakeholder communications after an AI safety incident

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AI safety incident crisis communication

When an AI system causes a safety or privacy incident, the response window is short and the communications are high-stakes: a clumsy customer notice, a premature press line, or a missed regulator deadline can compound the original harm. This tool generates structured draft communications for the audiences that matter — internal staff, customers, regulators, and press — tailored to the incident type, who is affected, and the severity, so you start from a sensible scaffold instead of a blank page under pressure.

How it works

You describe the incident: the type (harmful output, data exposure, an erroneous automated decision, a service outage, or a security breach), the affected parties (customers, staff, the public, a specific group), and the severity. For each audience you select, the tool assembles a draft with the right structure and tone — an internal notice that mobilises the team, a customer notification that states what happened and what to do, a regulator disclosure that hits the expected elements, and a holding press statement. Bracketed placeholders mark the incident-specific facts you must supply, and the drafts deliberately avoid speculation and over-commitment.

Tips and notes

  • Verify before you assert. Say what you know; do not commit to facts you have not confirmed. “We are investigating” beats a wrong claim.
  • Mind the regulator clock. Some privacy regimes require notice within 72 hours — confirm your deadline at the very start.
  • One source of truth. Align internal, customer, regulator, and press messaging so they do not contradict each other.
  • Always route through legal and comms. These drafts are a head start, not a substitute for review before release.
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