The Press Release Prompt Builder produces a clean, AP-Style prompt that AI can turn into a credible, journalist-ready press release. Generic “write me a press release” requests yield bland, hype-laden drafts that reporters ignore. By structuring your facts and quote into a disciplined prompt — with the right format, voice, and constraints — you get output that respects newsroom conventions and leads with what is actually newsworthy. It all runs in your browser.
How it works
You choose an announcement type (product launch, funding round, partnership, new hire, or milestone), then supply the company name, the key facts, and a spokesperson quote. The builder assembles a prompt that instructs the model to write in AP Style and the inverted-pyramid structure: a tight headline and subhead, a dateline, a lead paragraph answering who/what/when/where/why, supporting paragraphs, the integrated quote, and a boilerplate plus contact block. It also adapts the angle to the announcement type — a funding release foregrounds the raise and use of funds, a partnership release foregrounds mutual benefit and customer impact.
Crucially, the prompt is built only from the facts you provide and explicitly instructs the model not to invent statistics, titles, or dates. That keeps the draft anchored to verifiable reality, which is exactly what separates a usable release from one that quietly fabricates a market-size figure.
Tips and notes
Lead with the news, not the company — the first sentence should state what changed and why it matters, not your mission statement. Keep quotes human; ask the model to make the spokesperson sound like a person, not a brochure, and replace anything that reads as corporate filler. After generating, fact-check every proper noun, title, date, and number against your source material before the release goes anywhere near a journalist. And keep it to a single page: if the news cannot survive 400 words, it probably is not ready to announce.