The Crisis Comms Prompt Builder helps you draft a careful, credible crisis statement fast — when the clock is running and a wrong word can cost trust or create legal exposure. It does not write your statement for you; it builds a precise prompt that steers an AI toward a balanced first draft, calibrated to the crisis type, the people affected, and the position your company is taking. The hard part of crisis comms is judgement, and this tool is designed to keep that judgement with you while removing the blank-page delay. Everything runs in your browser.
How it works
You select the crisis type (data breach, product issue, service outage, executive misconduct, public misstep, or other), identify the affected parties, and choose your company’s position: accepting responsibility, still investigating, or disputing the claim. The builder maps these to the right communications posture. For a breach affecting customers where you accept responsibility, the prompt asks for a statement that leads with an apology, explains what happened in plain language, details remediation and protective steps, and gives a clear next update. For an unresolved situation, it produces a holding-statement prompt — acknowledging awareness and concern without admitting fault or speculating.
The generated prompt also bakes in the non-negotiables of crisis writing: no speculation, no blaming third parties, no legal admissions beyond what you have decided, a human and empathetic tone, and a concrete commitment about what happens next. It explicitly instructs the model to flag any sentence that could carry legal risk so your reviewers know where to look.
Tips and notes
Move fast but never publish AI output raw — crisis statements must clear leadership and legal review, because a careless admission or an over-promise can become the story. Lead with the people affected, not the company’s inconvenience; audiences forgive organisations that show genuine concern far sooner than those that sound defensive. When facts are still emerging, issue a holding statement rather than going silent, and update on a stated cadence. Keep it short: a tight, honest paragraph lands better than a long, hedged one. And tailor the message per audience — what you tell customers, staff, and regulators may need different emphasis even when the facts are the same.