Entering a new market is one of the most expensive decisions a company makes, and most market-entry documents are long on optimism and short on rigour. This pack gives you tested prompts for the four analyses that should sit behind any go / no-go call: the size of the prize, the barriers in the way, the localisation and regulatory work required, and a phased plan to get in.
How it works
You pick a deliverable and describe the opportunity — the target market, your product, the entry mode you are considering, and the timeline. The builder assembles a prompt that tells the model to act as a market entry strategist and produce that specific analysis for your named market. Crucially, every prompt forces the model to show its assumptions and flag the numbers you must validate, so you get a structured hypothesis to test rather than a false sense of certainty.
What each deliverable gives you
- Market sizing — top-down and bottom-up TAM, SAM, and SOM with the maths shown and every estimate flagged for validation.
- Entry barriers — structural, competitive, and behavioural barriers rated by severity, with ways to overcome each and a go / no-go view.
- Localisation checklist — legal, product, and go-to-market requirements as a prioritised table with blockers marked.
- Phased go-to-market — validate, beachhead, and scale phases with objectives, activities, and the metric that signals readiness to advance.
Tips for better output
- Narrow the market. “The US” is too broad to size or plan; “US dental practices with 2-10 chairs” produces a far more useful analysis.
- Validate the SOM. The serviceable obtainable market is where wishful thinking lives. Pressure-test the share assumption against real competitive data before you build a plan on it.
- Treat AI output as a draft hypothesis. Use it to structure your thinking fast, then confirm every material number with primary research before committing budget.