Great campaigns start with a sharp brief and a single-minded proposition, not a clever headline. This pack gives you tested prompt templates for the full agency workflow — briefs, propositions, concept territories, brand voice, scripts, and channel strategy — each with fill-in-the-blank variables so you start from a real foundation instead of a blank page.
How it works
Each prompt names the deliverable, the brand context, and the audience and channels.
The bracketed variables — [client industry], [campaign goal], [channels] — tell the model who
the work is for and where it lives. Filter by category or search, replace the brackets, copy, and
paste into your AI tool, then build on the output with your own craft.
Tips for better output
- Nail the proposition first. A campaign hung off a vague proposition produces vague work. Use the single-minded-proposition prompt before any concept prompt.
- Make the persona vivid. “Busy parents” is weak; “the dad who feels guilty about screen time but is exhausted” gives the model something to write toward.
- Demand difference. When asking for concept territories, explicitly require them to be genuinely distinct — otherwise you get three flavours of the same idea.
- AI is the springboard, not the destination. Use it to generate quantity and structure fast, then apply the human insight, taste, and originality that wins the work.