SERP snippet preview
Before you publish, see exactly how your page will look in Google’s search results. This preview renders your title, URL breadcrumb and meta description the way Google formats them, and shows where text gets truncated on both desktop and mobile. It is for SEO writers, marketers and site owners tuning how a page reads in the results before clicking publish.
How it works
Search engines truncate snippets that exceed roughly fixed lengths. The tool applies these limits and appends an ellipsis when text is cut off:
| Element | Limit |
|---|---|
| Title | ~60 characters |
| Description (desktop) | ~160 characters |
| Description (mobile) | ~120 characters |
It counts by Unicode characters (so emoji and accents are handled correctly) and renders the URL as a breadcrumb from the path segments, matching Google’s display style. Switching to mobile applies the tighter 120-character description limit so you can see how the snippet shortens on phones.
Writing title tags that work in search
The title tag is the most important on-page SEO element and also your first impression in the results. A few principles that hold consistently:
Put the primary keyword near the front. Google truncates from the right, so if your target keyword appears at character 55 of a 60-character title, a small rewrite or desktop/mobile difference will cut it. Lead with the keyword, then add the brand or supporting phrase.
Avoid stuffing multiple keywords into one title. A title like “Buy Cheap Running Shoes Online | Best Running Shoes | Running Shoe Sale” is truncated, hard to read, and treated as keyword spam. One clear promise performs better.
Brand at the end, not the beginning. Except for homepages (where brand
recognition is the goal), put your brand name at the end: Best Trail Running Shoes for Women | YourBrand. This keeps valuable keyword space at the front.
Question format works for informational pages. “How to clean white trainers without damage” reads like an answer in search, which can improve click-through for informational queries.
Writing meta descriptions that earn clicks
Google does not use the meta description for ranking, but it directly affects click-through rate — which is why it still matters enormously.
Frame it as a benefit, not a feature. “Find, compare, and book experienced plumbers in your area today” does more work than “We are a plumber directory with hundreds of listings.”
Include a call to action. Phrases like “Find out how”, “See the guide”, or “Compare prices” give searchers a reason to click. Descriptions without a CTA perform worse.
Match the page intent. If the page targets buyers, say “from £X” or “free shipping”. If it targets researchers, say “complete guide” or “step-by-step”. A mismatch between the snippet promise and the page content raises bounce rate.
Front-load your best wording for mobile. The mobile truncation at around 120 characters can cut a well-crafted sentence in half. Put your most compelling claim in the first 100 characters.
When Google rewrites your snippet
Google rewrites meta descriptions on a significant fraction of searches — typically when it judges that a passage from your page better answers the query. You cannot prevent this entirely, but a clear, well-written description is more likely to be used as-is because it already looks like a good snippet.
If Google rewrites your snippet in an unhelpful way, check whether your page content clearly covers the query in the first few paragraphs. Adding a well-written answer near the top of the page gives Google a better source to draw from.
Note that everything in this tool runs locally in your browser — nothing is sent to a server.