What this tool does
Core values describe the behaviors an organization rewards and the trade-offs it is willing to make. This generator pairs each value name with a concise, one-sentence definition, drawn from common organizational themes such as integrity, ownership, customer obsession, and craftsmanship. The output is a ready-to-edit starter set for a culture deck, an employee handbook, or a values workshop.
How it works
The tool keeps a curated list of value names, each mapped to one or more plain-language definitions. When you generate, it samples a non-repeating subset of names equal to the count you chose, then attaches a randomly selected definition for each. Because both the name selection and the definition phrasing are randomized, generating again gives a fresh combination. Everything runs in your browser; nothing is stored or transmitted.
Tips and examples
- Tie each value to a decision it would change. “Customer obsession” should explain what you will sacrifice to keep a promise.
- Avoid universal goods that no company would oppose. “We value honesty” is weak; “We share bad news early, even when it is uncomfortable” is strong.
- Test values against real stories. If you cannot name a moment the value guided a hard call, rewrite it.
- Limit the set to what people can recall in a meeting. Memorability beats completeness.