What is the inverted pyramid?

It is the journalistic structure where the most important news comes first and supporting detail follows in descending order of importance. The prompt enforces it so the lead carries the story even if readers stop early.

Will the model invent statistics?

The prompt explicitly forbids fabricating numbers, awards, or quotes beyond what you provide. Always proofread the output anyway, since models can still drift.

Why does it ask for a spokesperson?

AP-style releases include attributed quotes that add insight or emotion. The prompt instructs the model to write two quotes from your named spokesperson rather than just restating the facts.

Does this write the release for me?

No. It builds a high-quality prompt. You paste that prompt into your own LLM to generate the draft, which keeps you in control of the model and the editing.

What AP-style rules does it enforce?

Numerals for 10 and above, spelled-out single digits, "percent" as a word, no Oxford comma, and dates without ordinal suffixes, among the common conventions wire editors expect.

Press Release Prompt Builder

Press release prompt builder

A good press release is not creative writing — it is a disciplined format. Editors expect the inverted pyramid, AP style, attributed quotes, and a clean boilerplate close. This builder takes your raw facts and assembles a prompt that spells out every one of those constraints, so the model produces something a wire service would actually accept rather than marketing fluff.

How it works

You fill in the company, dateline, date, key facts, newsworthiness angle, spokesperson, and boilerplate. The tool stitches these into a structured prompt that instructs the model to lead with the most important news, write two genuine attributed quotes, follow AP numeral and punctuation rules, cap the body around 400 words, and close with your boilerplate and a contact placeholder. It also tells the model not to fabricate facts, quotes, or statistics beyond what you supplied. Copy the prompt into any LLM to generate the draft.

Tips and notes

Lead with one fact. If your bullet list has a single clear headline, put it first — the model will build the lead around it.
Make the angle time-sensitive. “First at parcel scale” or “ahead of new regulation” gives the release a reason to exist today.
Quotes should add, not repeat. The prompt asks for insight or emotion in quotes; give the spokesperson a real perspective in the angle field.
Always proofread. Models still slip in superlatives or stray numbers — treat the output as a strong first draft.