Plain language standards — like the US Plain Writing Act, the UK GOV.UK style guide, and EU clear-communication rules — require public-facing copy to be readable by an ordinary person on the first pass. This scorer flags the four habits that most often break that promise: overlong sentences, passive voice, hidden verbs, and bureaucratic jargon. It gives you a numeric score plus a heatmap so you know exactly what to rewrite.
How it works
The analysis is a set of fast, transparent heuristics that all run on your device:
- Sentence length — text is split on sentence-ending punctuation and any sentence over 25 words is flagged. Long sentences are the single biggest driver of low readability.
- Passive voice — a form of to be followed within two words by a past participle is counted as passive. Active voice (
the team decided) is clearer than passive (a decision was made by the team). - Nominalisations — words ending in
-tion,-ment,-ance,-ence,-ity, or-nessare counted as hidden verbs you could turn back into actions. - Jargon — a built-in list of bureaucratic words and phrases (
utilise,pursuant,in order to,prior to, and more) is matched and counted. - Flesch Reading Ease — the classic formula gives an overall readability band.
Tips and notes
- Aim for an average sentence length under 20 words and a Flesch score above 60 for general public copy.
- Passive voice is not always wrong — it is appropriate when the actor is unknown or irrelevant. Treat the flags as prompts, not commands.
- Replacing one nominalisation often shortens a sentence twice over:
make a decision aboutbecomesdecide. - Because the checks are heuristic, expect a few false positives (a legitimate
-edadjective read as passive, for example). Use your judgement on each flag — the score is a guide, not a grade.