The Competitive Analysis Prompt Pack gives you a set of battle-tested AI prompts for understanding a market and your rivals fast. Instead of staring at a blank chat window, you fill in your industry and competitor names once, and the tool produces five ready-to-run prompts — a competitor teardown, a SWOT, a feature gap matrix, a positioning map, and a strategic opportunity scan — each pre-loaded with your details. Everything runs in the browser; nothing you type leaves your machine.
How it works
You enter your industry, a list of competitor names, and an analysis depth (quick scan, standard, or deep teardown). The tool injects those values into structured prompt templates designed for strategic clarity. The competitor-profile prompt asks the model to summarise each rival’s offering, pricing posture, target segment, and apparent strengths. The SWOT prompt structures strengths, weaknesses, opportunities, and threats relative to your position. The feature-gap prompt requests a comparison matrix highlighting where you lead and lag. The positioning prompt asks for a two-axis map and a written read of the white space. The opportunity prompt synthesises the rest into prioritised strategic moves.
Each prompt specifies the output format the model should return — tables, ranked lists, or short narratives — so the results are usable rather than rambling, and each can be copied on its own or as part of the full pack.
Tips and notes
AI is excellent for the first 80% of competitive research and dangerous for the last 20%. Models conflate companies, quote stale pricing, and occasionally invent features, so treat every concrete claim as a hypothesis to verify against the competitor’s own site, pricing page, and recent announcements. Run the teardown and SWOT first to build context, then feed their outputs into the opportunity prompt for a sharper synthesis. Keep your competitor list tight — three to five direct rivals plus one emerging threat — so the analysis stays focused on the players that actually move your market.